Ideal World


Ideal World was founded in the 1980s as a small mail order business, advertising their products via newspapers and magazines across the UK. It was founded by Paul Wright along with his business partner Val Kayle and it was first called Wrightway Marketing. Shop at Ideal World and get the best discounted prices with the help of Disco. Their friendly trusted presenters, supported by expert guests and celebrity ambassadors, presenting exciting and effective innovative products. These include brand new items sourced from all over the world, as well as established products at the best possible prices. From Kitchen essentials, to holidays, to jewelry, home decor and gardening - all delivered in their own unique way. Get the best prices on Ideal World products from Disco.

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Install Disco Extension to Pay with discount

Disco is the browser extension that guarantees you discounts on your favorite brands

Discover guaranteed discounts with Disco and forget about time-wasters like cashback websites, coupons and the rest. Ready to buy with a discount? Just register and let the magic happen

Save on every purchase
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How #DiscoMagic works

Install browser extension

Visit the Chrome Webstore, add the Disco extension to your browser and start seeing discounts in search results or on featured online shops

Discover unique discounts

The discounts you see are unique. You will never find them anywhere else. How? Pure magic. Almost. Who cares how it works if it works, huh?

Buy with a discount

Once registered, push the green button at the checkout to buy at a discounted price. Easy!

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